Apple ditches its ‘far beyond HDR’ claim for the Pro Display XDR in the UK | Engadget

As of today, Apple is no longer marketing the Pro Display XDR as "far beyond HDR" on the product page in the UK.

The ASA reportedly asked it to remove that language after it received complaints and investigated.

Apple had claimed that with XDR (or Extreme Dynamic Range) and its backlighting tech, the monitor "takes brightness, contrast and color to a new level" that was "far beyond HDR.".