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Is Apple Speeding Up Search Engine Development As Google Comes Under Increased Antitrust Scrutiny? - News18

Is Apple Speeding Up Search Engine Development As Google Comes Under Increased Antitrust Scrutiny? - News18

Is Apple Speeding Up Search Engine Development As Google Comes Under Increased Antitrust Scrutiny? - News18
Oct 29, 2020 1 min, 34 secs

This comes as Google is under increased scrutiny by antitrust regulators in the US, which could at some point jeopardize the agreement that Apple and Google have to keep the Google Search engine as default on the Safari browser on Apple iPhone.

and DuckDuckGo available as search engines on Safari, Apple hopes to have an alternative system in place just in case regulators decide to block this agreement.

Google stands accused of cobbling together partnerships, including the Google Search on Safari deal with Apple, to maintain its overall monopoly.

There are also changes introduced with Apple iOS 14 operating system for the iPhone line-up, which implement Apple’s own search results in some functionality such as when a user searches while swiping down on any of the home screens.

In the complaint, the Department of Justice refers to how Google maintained its search and search advertising monopolies by entering into exclusivity agreements that forbid preinstallation of any competing search service, entering into tying and other arrangements that force preinstallation of its search applications in prime locations on mobile devices and make them undeletable, regardless of consumer preference, entering into long-term agreements with Apple that require Google to be the default – and de facto exclusive – general search engine on Apple’s popular Safari browser and other Apple search tools as well as generally using monopoly profits to buy preferential treatment for its search engine on devices, web browsers, and other search access points, creating a continuous and self-reinforcing cycle of monopolization?

They also point out that Google search or any other Google product aren’t preloaded on Microsoft Windows 10 devices because Microsoft preloads the Edge web browser with their own Bing search engine as default.

It is still too early to say whether Apple will indeed scale up the search engine efforts to the extent where it can compete with Google directly in the search space.

Summarized by 365NEWSX ROBOTS

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