Yahoo shambles back into view as a purple phone for Yahoo Mobile - The Verge

While the ascendant Yahoo of the 1990s now only lives in our memories, its name and branding continue to shamble on zombie-like to its owner Verizon’s other products — this time, the ZTE Blade A3Y, an exclusive phone for Yahoo Mobile bearing its namesake company’s familiar shade of purple.

Besides its burst of color, ZTE’s 5.4-inch 720p phone mostly flashes its Yahoo heritage on your homescreen, with a crowded collection of bloatware helpful pre-installed Yahoo apps like the ad-free Yahoo Mail Pro (yes, Yahoo Mail normally features ads), Yahoo Weather and Yahoo News.

The phone is available today for the introductory price of $49 at Yahoo Mobile