Amazon gives Samuel L. Jackson his own Alexa wake phrase - The Verge

Jackson voice skill for its Alexa digital assistant to include tens of thousands more phrases, including much more of the actor’s iconic expletive-filled delivery.

In addition to that, the range of questions and exchanges you could have using the Jackson skill was limited, mostly because Amazon recorded only a small number of words using the actor’s real voice and relied on artificial intelligence to expand the library.

When gathering feedback, Amazon says most owners of the skill — nearly 75 percent of which had expletives turned on — requested a more candid, off-the-cuff Jackson than was currently available via Alexa.