Amazon's second Prime Day sale will take place Oct. 11-12 - CNBC
The company said Monday that the event, which it's calling the "Prime Early Access Sale," will take place Oct.Ghani declined to say whether Amazon plans to host more than one sales event for Prime members moving forward.By setting a deal event for October, Amazon is playing into a trend that's gained momentum in recent years.The new sales event could help jumpstart holiday shopping early for Amazon as the company stares down slowing e-commerce sales and a host of economic challenges, including a potential recession, soaring inflation, rising interest rates and the excess expansion it undertook during the pandemic.