Facebook sees $60 billion in market value erased in just 2 days as advertisers like Starbucks and PepsiCo.. - Business Insider

Facebook shares dropped roughly 1% on Monday as more advertisers joined the boycott of the social network.

The two-day stock decline has resulted in roughly $60 billion in market value being erased from Facebook

Starbucks, PepsiCo, Coca-Cola, Diageo, Unilever, and Verizon have all halted advertising on Facebook — and in some cases, on other social-media platforms too

However, the boycott is unlikely to do much damage to Facebook's revenue, as it has more than 8 million advertisers, the BMO Capital Markets analyst Daniel Salmon said in a research note