Just 4 percent of U.S. iPhone users opt in to ad tracking - Mashable

May 07, 2021

Apple released iOS 14.5 to the public at the end of April, which included the ability to stop apps from tracking your activity for ad targeting purposes.

Since iOS 14.5's public launch, it has been tracking the opt-in rate every day using data from 2.5 million devices. .

Flurry data shows that only about 3 percent of iOS users in the U.S.

Turning off tracking entirely, however, requires users to proactively change their settings.