Peloton will sell Bikes, Treads at Dick's Sporting Goods in its first brick-and-mortar partnership - CNBC
Peloton will begin selling its bikes, treadmills and other products in Dick's Sporting Goods stores, marking the struggling fitness equipment maker's latest push to expand its customer base.The collaboration will make Dick's the first brick-and-mortar retailer outside of its namesake stores to carry Peloton equipment.The products will be in specific Peloton displays and Dick's employees will be trained to assist customers with them.
Dick's shoppers also will be able to order Peloton products online in stores for either delivery or pickup.