At Gary Vaynerchuk's 'VeeCon' in Minneapolis, the only way in is an NFT ticket - CNBC

This weekend, thousands of NFT-holders are descending upon the Twin Cities for Gary Vaynerchuk's "VeeCon" — a four-day conference bringing together business leaders, entrepreneurs and Web3 evangelists to discuss digital transformation in everything from art to assets.

Token holders also are given exclusive access to the annual event for three years after the NFT's purchase.

Token holders access their ticket via a digital wallet on their phones that verifies their ownership of Vaynerchuk's digital assets.

"The timing of VeeCon could not be better," Vaynerchuk said in his opening remarks at the conference on Friday.

"As a local Minnesotan, I'm really proud that the first-ever VeeCon is taking place in my backyard," said Maha Abouelenein, a local organizer of the event and CEO of media organization Digital & Savvy.

Many are not spending their time on education," Vaynerchuk said