Google vows not to use Fitbit data to target ads - VentureBeat

(Reuters) — Alphabet’s Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion acquisition, the U.S.

We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google said in an emailed statement to Reuters

While the deal has drawn heavy criticism from privacy advocates on both sides of the Atlantic, on concerns that Google may use Fitbit’s trove of health data to boost its dominance in online advertising and search, privacy issues do not fall under competition rules