Adobe injecting powerful AI creation tools into Premiere Pro

Adobe has a suite of new AI tools for Premiere Pro that can add or remove items from a shot or even extend scenes.

Third-party tools like Sora from OpenAI may also allow people to generate b-roll out of thin air.

To further this, Adobe even said that some of the third-party AI models used in its demo video are just showcasing what the features could look like.

Overall, the demo video showcases a lot of potential, even if some of the examples, like the scene extension tool, are still pretty obviously AI.

That said, for storyboarding or a low-budget short film, some of these tools could really help inexperienced filmmakers get the most out of an edit.

On the other hand, I’m less excited about using AI b-roll since it feels a little less like a tool to improve your shot and rather something to replace it.