Now it's Cadillac's turn, with the new Escalade making its debut on Tuesday.
Totally overhauled for 2021, this land-going luxury-liner rides atop new bones, features a dramatically improved interior and offers loads of innovative technology.
2021 Cadillac Escalade: Smoother than ever.
This Cadillac is fitted with three individual displays mounted in one elegant housing that's beautifully integrated into the dashboard.
And thanks to its advanced OLED design, the colors are bold and bright, plus blacks are inky dark.
Supposedly, they're not required with the OLED design, but we'll see how true that is in the real world where, you know, there's this thing called glare.
Curiously, this redesigned SUV is fitted with a ridiculous electronic shifter that looks like a candy bar-style cellphone from around 2005.
Aside from better interior design and materials, cabin roominess has been dramatically increased.
The 2021 Escalade will be offered with AKG sound systems, the first time this super-premium audio brand has been used in a vehicle.
It takes a lot of muscle to haul around a full-figured SUV like the 2021 Escalade.
No matter the engine, just one transmission is available in the 2021 Escalade.
Not only does the Escalade get an independent rear suspension design, it can also be fitted with magnetic dampers for even greater over-the-road refinement.
Along with GM's other full-size SUVs, Cadillac's redesigned Escalade will be built in Arlington, Texas
Naturally, no pricing information has been released at this time, but the 2021 version should be competitive with today's model, meaning it will probably start at around $80,000
A base Luxury version will be offered but there are two forks beyond that
On the one hand, you can get a Premium Luxury model or a top-shelf Platinum Luxury version
2021 Cadillac Escalade ups its luxury and tech game