On Monday (Aug. 10), iHeartMedia announced the official launch of its 2020 voter awareness initiative, "Why I'm Voting," exclusively on Billboard.

The non-partisan campaign will see artists from Billie Eilish and Selena Gomez to John Legend and Imagine Dragons frontman Dan Reynolds sharing the personal reasons voting matters to them in the upcoming 2020 election3

Additionally, iHeartMedia listeners will also have the opportunity to record and submit their own 20-second audio or video message about why they're voting here.

"With voter turnout expected to hit record numbers on Election Day, ‘Why I’m Voting’ presents a rare opportunity for people of all backgrounds and beliefs to have their voices heard by millions of their fellow Americans before we cast our votes in November," said iHeartMedia president of entertainment enterprises John Sykes of the new campaign in a statement.

To support the initiative, iHeartMedia is also premiering a brand-new "Why I'm Voting" companion podcast, featuring conversations with the likes of Pitbull, Melissa Etheridge and comedian Chelsea Handler about political issues close to their hearts and the personal stories about why heading to the polls to cast their votes matters to them.

To learn more about local election procedures in their area, voter registration deadlines and other crucial information about Election Day, iHeartMedia fans can also text the word "VOTER" to 26797 as part of the "Why I'm Voting" campaign.