The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram, The Verge has learned.

It’s part of Facebook CEO Mark Zuckerberg’s plan to build more consumer devices that circumvent Apple and Google, the two dominant mobile phone platform creators that largely control Facebook’s ability to reach people.

Apple has aggressively positioned itself as a protector of privacy by limiting the kinds of data that apps like Facebook can collect, while Facebook has for years been besieged by scandals regarding its handling of user data.

That dynamic could create an uphill battle for Facebook to convince people to buy its forthcoming Apple Watch competitor, especially since it plans to also position the watch as a fitness device with a heart rate monitor.

In future versions of the watch, Facebook is planning for it to serve as a key input device for its planned augmented reality glasses, which Zuckerberg thinks will one day be as ubiquitous as mobile phones.

While it’s unlikely, Facebook could also scrap the watch altogether, as the device has yet to enter mass production or even be given an official name.