How Elon Musk’s ‘SNL’ appearance created a ‘seismic shift’ for his personal brand: expert - Fox News
May 11, 2021 1 min, 26 secs
Market data provided by Factset.

Elon Musk tried his hand at hosting "Saturday Night Live" over the weekend and while the Tesla CEO’s showing yielded mixed reviews in the court of public opinion, Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert.

And people want to people want to relate to successful people and humanity.

Regardless of how split opinions are on Musk or his "SNL" showcase, Schiffer believes Musk has once again provided an interesting blueprint for other front-facing CEOs to emulate as they too figure out how to capture the attention of audiences whose available time is becoming shorter and more valuable – thus the sputtering "SNL" needed to hit the ball out of the part and Schiffer praised producers for their work with millennials and Gen-Zers.

"The knives have been out for 'SNL' and they've been suffering for some time a slow, merciless death in connecting with younger people in general and the show benefited from two things: tremendous access via streaming and an icon to Gen-Z and millennials and a show that was in some ways oriented to have Gen-Zers feel, seen, heard and understood," he said.

But Schiffer believes having Musk on "SNL" gave an opportunity for younger people to be more open to viewing the show again.

"This was an epic shot in the arm for 'Saturday Night Live' and a roaring success for Musk that allowed him to win over people that may be turned off by his immense wealth and/or viewed him in ways that didn't see that he also has a soul and humanity that they can connect with," the expert added

Market data provided by Factset


1. Apple Channels Its Inner Little Mermaid to Try to Sell You the New iPad Pro - Gizmodo
Jun 13, 2021 # technology 42 secs
2. Rapper Kodak Black secretly recorded apology from Florida public official, then posted it for the world to see - Yahoo! Voices
Jun 16, 2021 # entertainment 34 secs
3. Statins side effects: The drug is known to cause issues with the bowels – what to spot - Daily Express
Jun 19, 2021 # health 30 secs
4. Mel C 'shocked to stumble across eBay auction consisting of her personal Spice Girls memorabilia' - Daily Mail
Jun 14, 2021 # entertainment 1 min, 36 secs
5. Paul Rudd is Will Ferrell's therapist and everything's "fine" in the trailer for The Shrink Next Door - The A.V. Club
Jun 17, 2021 # entertainment 44 secs
6. The Earth is now trapping an ‘unprecedented’ amount of heat, NASA says - The Washington Post
Jun 16, 2021 # science 1 min, 6 secs
7. Intermittent fasting 'doesn't help you lose weight quicker', experts claim - Daily Mail
Jun 16, 2021 # health 1 min, 39 secs
8. This Week in Apps: Spotify debuts a Clubhouse rival, Facebook tests Audio Rooms in US, Amazon cuts Appstore commissions - TechCrunch
Jun 19, 2021 # technology 16 secs
9. Lawyer vows to 'prove' Erika Jayne 'was incredibly involved' in estranged husband Tom Girardi’s fraud case - Fox News
Jun 17, 2021 # politics 1 min, 6 secs
10. Sheryl Crow Recalls Alleged Sexual Harassment From Michael Jackson's Late Manager Frank DiLeo - E! NEWS
Jun 13, 2021 # entertainment 32 secs
11. Report: La La Anthony Files for Divorce From Carmelo Anthony - Sports Illustrated
Jun 18, 2021 # entertainment 22 secs
12. Pokémon Go creator Niantic is making a Transformers game - The Verge
Jun 14, 2021 # technology 20 secs
13. Wealth group Mason Stevens mulls sale, float; hires Bank of America
Jun 15, 2021 # breaking 39 secs
14. The 'miracle' DIY jab that offers end to back pain agony for more than 200,000 Britons - Daily Mail
Jun 19, 2021 # health 1 min, 25 secs
15. Watch A Satellite Get Obliterated In A Plasma Wind Tunnel To Prove It Can't Reach Earth - IFLScience
Jun 18, 2021 # science 31 secs
16. Is 'Bachelorette' Katie Thurston's bracelet a spoiler? - Page Six
Jun 17, 2021 # entertainment 34 secs

SUBSCRIBE

Get monthly updates and free resources.

CONNECT WITH US

© Copyright 2021 365NEWSX - All RIGHTS RESERVED