How Elon Musk’s ‘SNL’ appearance created a ‘seismic shift’ for his personal brand: expert - Fox News
May 11, 2021 1 min, 26 secs
Market data provided by Factset.

Elon Musk tried his hand at hosting "Saturday Night Live" over the weekend and while the Tesla CEO’s showing yielded mixed reviews in the court of public opinion, Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert.

And people want to people want to relate to successful people and humanity.

Regardless of how split opinions are on Musk or his "SNL" showcase, Schiffer believes Musk has once again provided an interesting blueprint for other front-facing CEOs to emulate as they too figure out how to capture the attention of audiences whose available time is becoming shorter and more valuable – thus the sputtering "SNL" needed to hit the ball out of the part and Schiffer praised producers for their work with millennials and Gen-Zers.

"The knives have been out for 'SNL' and they've been suffering for some time a slow, merciless death in connecting with younger people in general and the show benefited from two things: tremendous access via streaming and an icon to Gen-Z and millennials and a show that was in some ways oriented to have Gen-Zers feel, seen, heard and understood," he said.

But Schiffer believes having Musk on "SNL" gave an opportunity for younger people to be more open to viewing the show again.

"This was an epic shot in the arm for 'Saturday Night Live' and a roaring success for Musk that allowed him to win over people that may be turned off by his immense wealth and/or viewed him in ways that didn't see that he also has a soul and humanity that they can connect with," the expert added

Market data provided by Factset

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