As a full-time travel influencer, she gets paid to take gorgeous photos in drool-worthy destinations, and she makes money through partnerships with fashion brands.

Instagram, which already plays a role in where people travel, is now changing the way these travelers pack for trips.

Thanks to Instagram, floppy hats like the one Ramos made popular saw huge sales spikes in 2016, particularly among the travel audience.

These oversized accessories added flair and interest to travel photos.

From 2016 to 2017—the peak of the floppy hat Instagram trend— Jakowchuk was selling 175 to 200 hats per month.

Jakowchuk’s numbers dropped to 30 hats per month in 2018, and about eight hats per month in 2019. .

Another fashion brand that rose to success through Instagram is The Elephant Pants?

A post shared by The Elephant Pants® (@theelephantpants) on Nov 12, 2018 at 4:44pm PST.

It may seem like harem pant-populated airports and floppy-hat-spotted beaches are the result of Instagram influencers, but Ramos says her wardrobe choices are actually dictated by her audience

Ramos’ followers are particularly excited by content featuring sustainable brands like Wolven Threads and Bionica Shoes, but by and large, their biggest interest centers on how to “pop” in their own travel photos

“One of my proudest accomplishments is when I see people going to the same place as me, and even posing and dressing like me; it shows I’ve become truly influential, which is something a lot of people call themselves yet hack the system,” she said