Kim Kardashian West sold a stake in KKW Beauty to Coty for $200 million in a deal that values the reality star’s three-year-old business at $1 billion.

Kim Kardashian West – the media mogul behind brands KKW Beauty, KKW fragrance and SKIMS shapewear – sold a stake in her beauty brand to Coty for $200 million,in a deal that values the TV reality star’s three-year-old business at $1 billion.

"We are thrilled to welcome one of the most influential beauty icons to the Coty family: @kimkardashian West!" the beauty company wrote on Instagram Monday.

"With Kim’s influence and our deep expertise in prestige beauty we will build a beauty powerhouse and enter new beauty categories together.".

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Kim Kardashian West is selling a stake in her beauty brand for $200 million, in a deal that values the TV reality star's three-year-old business at $1 billion. (Photo: Seth Wenig, AP).

Kardashian West, who stars on the long-running reality TV show “Keeping Up With the Kardashians,” founded KKW Beauty in 2017 and tapped into her hundreds of millions of social media followers to sell lip gloss, body foundation and perfume

In the new partnership, Kardashian West will still help create new products and promote KKW Beauty online

We are thrilled to welcome one of the most influential beauty icons to the Coty family: @kimkardashian West

😍 With Kim’s influence and our deep expertise in prestige beauty we will build a beauty powerhouse and enter new beauty categories together