Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — for the "offense" it caused when it reshot a personal video he made for them that not only cut out the Star Wars actor entirely but didn’t feature a single black individual.

The new ad, made for the Chinese market, kept major elements of the script of the first, but replaced Boyega with local actor Liu Haoran (star of the hugely popular Detective Chinatown film franchise).

"We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign," Jo Malone London said in a statement sent to THR.

The company said it also apologized to Haoran, who was not involved in the "concepting" of the campaign.

"While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused," it added.

The original short — released last year and entitled London Gent — showed Boyega on the streets of his home district of Peckham in London, hanging out and dancing with real-life friends and spending time with his family, who also appear.

We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign.

Speaking to Women’s Wear Daily last year, Boyega said he used the campaign to highlight his background.

But alongside the absence of Boyega, the main noticeable difference is that whereas London Gent features a mix of ethnicities (Peckham is one of the most ethnically diverse areas in the U.K.), the Chinese ad doesn’t include a single black person