British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign.

“We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone London said in a statement via The Hollywood Reporter.

The fragrance brand also confirmed that the local version of the ad campaign had been removed.

“While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement continued.

“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” Boyega wrote on Twitter.

Jo Malone officially responded to Boyega’s announcement on their own Twitter account noting, “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family.