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Sep 26, 2022 53 secs
Rihanna better get to "Work" because she has a Super Bowl halftime show to headline.

Seth Dudowsky, NFL Head of Music, said in a statement he was “thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage.”.

We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance,” Dudowsky added.

The upcoming Super Bowl will feature the first halftime show sponsored by Apple Music; previous shows since 2013 were sponsored by Pepsi (which also first sponsored the 2007 show).

He also has a piece of advice for Rihanna ahead of her halftime show performance. ?

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In an interview with Vogue in October 2019, Rihanna said she turned down the opportunity to perform at the 2019 Super Bowl halftime show in Atlanta.

That same year, the NFL partnered with Roc Nation (which manages Rihanna) to help pick performers for the Super Bowl and strategize on the halftime show. 

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