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Social media interest is spiking worldwide — except for LinkedIn
Apr 02, 2020 49 secs
in Social Media.

But what about the social media tools we were already using to connect with people on a daily basis.

To give somewhat of an answer to that, we can look at how their search interest changed in the last month or so.

TikTok was already finding itself in an upward trajectory — the coronavirus crisis has accelerated that process significantly.

If we continue the set growth trajectory, the short-form video sharing app now resides 47% above that.

TikTok competitor Snapchat is seeing the second highest relative growth in interest, 18.5% to be precise.

Concluding, social media networks focused on the younger portion of our society are seeing the most significant, relative growth in attention.

Twitter, Facebook, and Instagram — predominantly used by adults — are seeing mild upticks of around 15% in search interest lately.

Pinterest is only seeing a slight 5% increase in search interest?

The only large social network that’s experiencing a significant downturn in search attention is LinkedIn, which has seen a 23% drop to be precise?

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