Spotify wants to make this tedious process easier and is betting that podcast discovery technology developed by a startup will help its users find and get hooked on new shows.

Spotify said that combining Podz with its 2.6 million podcast repertoire, learnings from its previous work in music discovery, and current investments in podcast recommendation will allow it to take podcast discovery to the next level.

Altogether, the company maintains that it will be easier for users to find shows they like and for podcast creators to build a fan base.

Spotify is integrating Podz’s technology into its platform and said users can expect to see elements of it before the end of the year