In this world of Instagram, YouTube and the cheery misspelling of seemingly every word in the world, you'd think writing was becoming a sad little irrelevance.

I still marvel at how much writing -- especially writing in business -- feels and sounds the same.

I suspect it's partly because too many people believe there's only one correct way to write. .

So, in the spirit of socially distanced sharing from my home to yours, please let me offer five little tips that have served me well.

When you stop to think what you're trying to achieve, it's to get your reader to ingest every word.

When I moved to America, I was struck -- no, assaulted -- by the number of that's that punctuated every sentence.

Those that's began to appear in my writing too.

So, when I'm finished writing, I go back through and see how many that's were entirely redundant.

When it comes to writing, it's so easy to copy those whom you think to be good writers.

If your humming is jarring, the writing probably is too.