A funny thing happens among engineers and researchers who build artificial intelligence once they attain a deep level of expertise in their field.

“In a certain sense I think that artificial intelligence is a bad name for what it is we’re doing here,” says Kevin Scott, chief technology officer of Microsoft.

“As soon as you utter the words ‘artificial intelligence’ to an intelligent human being, they start making associations about their own intelligence, about what’s easy and hard for them, and they superimpose those expectations onto these software systems.”.

This might seem like a purely academic debate?

Whatever we call it, surely what matters most about “AI” is the way it is already transforming what can seem like almost every industry on earth?