Facebook CEO Mark Zuckerberg has agreed to meet with organizers of an ad boycott that have accused the social media giant of failing prevent hate speech and racism from being shared on its platform.

Now, CEO Mark Zuckerberg has agreed to meet with the organizers behind boycott, a spokeswoman said late Tuesday. .

Facebook Founder and CEO Mark Zuckerberg has agreed to meet with organizers of an ad boycott aimed at the social media giant for its perceived failure to prevent hate speech and racism from being shared on its platform.

The Facebook spokeswoman said late Tuesday that the company had confirmed that Zuckerberg would join the proposed meeting.

Facebook said earlier this week it would submit to an audit of its hate speech controls, adding to plans to label newsworthy content that would otherwise violate its policies, following similar practices at other social media platforms such as Twitter Inc.

Starbucks, not officially a participant in the boycott, says it will still suspend advertising on all social media while working with civil rights groups to 'stop the spread of hate speech'.

The boycott will be a test for advertisers on how to reach billions of consumers without relying on the largest social media platform in the world, an executive at a major ad agency said.

Facebook saw its shares drop $56 billion in valuation Friday as companies joined a campaign  asking the social media giant to remove hate speech from its platform.

'We will take immediate steps to carefully review the standards we apply to advertising and engagement on global social media platforms.

While we do that, we will pause all paid advertising on global social media platforms for at least 30 days,' she added.

The social media ad boycott has continued to gather momentum since June 17, when the group of non-profits wrote an open letter calling for advertisers to withdraw from Facebook?

‘As a people-centered company committed to our values, we feel compelled to take action against hate speech, which we believe will increase through the balance of the year,’ Clorox said in a Monday statement.

Coca-Cola also pulled its advertisements from Facebook on Friday, saying though it wasn't officially joining the boycott, it will be pausing paid advertising across all social media platforms globally for at least 30 days.

A similar announcement was made by Unilever later Friday, which was then followed by Starbucks, who said it working with civil rights groups to 'stop the spread of hate speech' and would be ending all social media ads. 

In response to the boycott, a Facebook spokeswoman said the company invests billions each year to ensure safety and continuously works with outside experts to review and update its policies

The company has banned 250 white supremacist organizations from Facebook and Instagram, she said, adding that the company’s substantial investment artificial intelligence technology allows Facebook to find nearly 90 percent of hate speech before users report it

In addition to Starbucks, Verizon, Unilever and Ben & Jerry's, the following companies will pause advertising on social media platforms:

The beverage maker will pause paid advertising on all social media platforms globally for at least 30 days, Chief Executive Officer James Quincey said in a statement. 

'As a people-centered company committed to our values, we feel compelled to take action against hate speech, which we believe will increase through the balance of the year,' the company said

'We will be pausing paid advertising on Facebook and Instagram,' the company said. 

The world's largest spirits maker will pause all paid advertising globally on major social media platforms

The company said in a tweet it would stop advertising on Facebook and Instagram, starting immediately, through at least the end of July. 

'We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant,' the outdoor apparel brand said